Join us in supporting Downtown ROCs!

A non-profit organization who serves to beautify Downtown Rochester, NY.

We're just like you...

We ❤ Downtown!
You might even say we're a little obsessed.

That's because we believe that a healthy, vibrant & beautiful downtown Rochester is essential to the prosperity of our entire region... All 1.1 million of us!

So our mission is to revitalize downtown Rochester through transformative beautification and placemaking projects that replace blight with beauty.

We achieve this through efforts such as litter removal, flower planting, public art, and other placemaking and "tactical urbanism" projects.

By collaborating with downtown residents and stakeholders, we develop "win-win" partnerships that help downtown realize its true potential as the beating heart of our community 

Learn More/Donate Here    

Create a Fundraising Team Here

*Teams that raise over $1500 by September 1st get to bring their own 10x10 tent and have a VIP spot near Athlete Village.  

We reserve the right to cap the number of spots/some exclusions apply. All eligible winners must follow designated rules surrounding this special space - TBD. We will be contacting eligible fundraising teams after September 1st.